Fall 2025 Spirit Newsletter

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A LETTER FROM THE PRESIDENT

A woman with shoulder-length brown hair smiles while talking to someone at an indoor event, with empty chairs visible in the background.Dear friends,

This season I’m deeply thankful — for God’s steady hand, for the people who walk this path with us and for the many lives touched through our work. With faith and trust in His direction, we continue together in hope and purpose.

That spirit of perseverance was evident when the New York State Office for People With Developmental Disabilities renewed our Compass accreditation for the 24th year this summer. The validation team affirmed our strong systems and culture of continuous improvement. As one of only four Compass-recognized agencies in New York, we’re strengthening our quality framework to reflect not just regulations but the real, everyday experiences of the people and families who choose our services.

I’m especially grateful for those who make our work possible: the staff members who serve with dedication, the families and community who stand with us, and the people we support who share their voices and guide our path forward. Together, we reflect the hope and strength God provides.

We’ve also seen that self-advocacy strengthens quality. Renewed momentum is building around the power of self-advocacy, with a group meeting regularly at the Pieters Family Life Center. Stories abound of speaking up, being heard and shaping one’s own path, with allies offering support and encouragement along the way. That feedback creates a direct loop into quality improvement.

As we look ahead to a new year, my prayer is that we continue walking in faith, encouraging one another and trusting in God. In every moment, His abundant love invites us to give thanks, to serve and to celebrate His work in our midst.

With gratitude,

Marisa Geitner

President & C.E.O

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DONOR SPOTLIGHT: West Herr Automotive Group and the Scott Bieler Family Foundation

A group of six people, including a woman in a tan coat, stand in front of a house as they cut a blue ribbon at a ceremony. They are smiling, holding large scissors.This fall, Heritage Christian Services celebrated the ribbon cutting of the Scott Bieler Family Foundation Home on Townline Road in Pendleton, now home to six men. Part of the Homes with Heart campaign, this home creates possibilities for people to age in place.

We are proud to recognize West Herr Automotive Group and the Scott Bieler Family Foundation for their extraordinary generosity. Their commitment made it possible to incorporate long-term accessibility features into this home, ensuring an impact for generations to come.

West Herr’s support has made a lasting difference before. Through the campaign, the West Herr Automotive Home on Names Road in Chili allows six people supported by HCS to remain in their home through every stage of life.

In recognition of their dedication and alignment with our values, West Herr Automotive Group and the Scott Bieler Family Foundation have been named the 2025 HCS Community Partner. Their consistent investment has helped us build forever homes designed for dignity and joy.

Click here to watch coverage of the Scott Bieler Family Foundation Home ribbon cutting.

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VOLUNTEER SPOTLIGHT: 2025 Gail Otto Community Service Award Winner

A man wearing glasses and a patterned polo shirt smiles while holding a glass award plaque outdoors. The plaque reads Gall Otto Community Service Award with his name, Craig Thesing, engraved on it.The 2025 Gail Otto Community Service Award was presented to Craig Thesing at the Volunteer Appreciation Event in September. Named for Gail Otto, one of Heritage Christian Services’ founders, this award honors people whose volunteerism has had a lasting impact on our organization.

For more than a decade, Craig has faithfully shared his time and talents at such Heritage Christian Services’ events as the Sheep Shearing Festival and the Heritage Hero Run + Stroll + Roll. His willingness to serve shines through in every role, whether greeting guests, assisting behind the scenes or stepping in wherever help is needed. Craig approaches each event with a smile, a generous heart and the energy to see it through from start to finish.

Craig’s uplifting positive spirit inspires fellow volunteers and ensures that every event is not only successful but also memorable. His dedication strengthens our community and reflects the very heart of Heritage Christian’s mission.

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HERITAGE HAPPENINGS

A smiling woman sitting in a wheelchair holds a pink and white gift basket wrapped in cellophane, with a bow on top. She is indoors, and the carpet has a floral pattern.Spaghetti Dinner Celebrates WNY

This year’s Spaghetti Dinner & Basket Raffle at Banchetti by Rizzo’s in Amherst welcomed over 300 people for a night of joy and connection. Together, we raised over $28,000 for the Heritage Christian Services Foundation. This wouldn’t have been possible without our generous sponsors, donors and attendees.

 

 

 

Five Heart of Dance performers in colorful shirts pose confidently on stage with raised fingers, one kneeling front and center. Purple lighting and the word DANCE appear in the background.Heart of Dance

Heart of Dance delivered a captivating and memorable performance to a full house. Staff members, people supported by the agency and family members took to the stage to put on a dazzling display of movement and dance. This year’s performance featured music from genres including reggae, rock, hip-hop, pop and more.

 

 

DSP Recognition Week 2025

Caring professionals were recognized during Direct Support Professional Recognition Week, Sept. 7-13. Celebrations around the agency showed appreciation for direct support staff members. This year, for a special video, we invited staff members to watch messages from families, a powerful reminder of the impact caring professionals make every day. We’re grateful for caring professionals all year round.

ERN Holiday Toy and Gift Drive

A black-and-white QR code displayed on a white background within a thin black outline.Spread holiday cheer this season by contributing to the Employer Resource Network toy and gift drive, organized by the success coaches. Last year, the drive provided gifts to 190 children from over 70 families. Scan the code for an Amazon wish list, or drop off donations of new and unwrapped gifts or gift cards at the Heritage Christian Services offices by Dec. 15.

 

A group of smiling adults and children pose together in front of a van with a Bethel Ministries International sign. Some are kneeling, and others are standing, outdoors on a sunny day.

International Ministries in Guatemala

Since 2001, Heritage Christian Services has partnered with Bethel Ministries to lead mission trips to Chimaltenango, Guatemala.

Each year, volunteers host a three-week camp for people who use wheelchairs or adaptive equipment. This September, HCS sent another team that, in addition to visiting homes, distributing food and conducting a wheelchair clinic, built another two homes during the trip. To date, 19 homes have been built.

 

 

 

A group of people dance together with raised arms in a gymnasium, celebrating at the Pieters Family Life Center in Rochester. One person uses a walker, while others smile and join in the festivities.Celebrating 41 Years of Heritage Christian Services

Celebrations were held in Rochester and Buffalo in honor of Heritage Christian Services’ anniversary on June 24, a day that marks the opening of the first home on Jennifer Lane. People wore Heritage Christian gear and enjoyed a DJ and dancing to celebrate 41 years of community building and offering opportunities for people to live out endless possibilities.

 

 

Five adults, three men and two women, stand together indoors, smiling at the camera during a luncheon event. The group is dressed in semi-formal attire and wearing name tags. Bright windows are visible in the background.Annual Leadership Circle and Legacy Society Luncheon

We honored the generosity of Heritage Christian Services Leadership Circle and Legacy Society donors at the Arbor Loft in Rochester. We welcomed 71 new Leadership Circle members, who made gifts of $1,000 or more this year, and three new Legacy Society members, who have included Heritage Christian in their estate plans. We are deeply grateful for their support.

 

Four men smile and pose together under a white tent at an outdoor event, wearing Buffalo Bills jerseys and caps. A caption below identifies them and mentions they enjoyed Bills Camp this year.Go Bills!

More than 250 people from Heritage Christian Services were welcomed with great hospitality to Bills Camp at St. John Fisher University. Guests enjoyed a private tent with catered breakfast and lunch, as well as a great view of the action. Billy Buffalo greeted the group, and people cheered on their favorite players as they prepared for the season.

 

 

 

Eight women, both seated and standing, smile and pose together indoors at an event. A large WOC sign is visible behind them, and they are dressed in business casual attire.Women of Color and Allies Connect

Hundreds gathered in Niagara Falls for the sixth annual Women of Color Summit to explore this year’s theme, “A C.A.L.L. to Action: Commit, Assemble, Leverage and Lead.” Presented by Eleversity, the event brought together women of color and allies to lead, connect and thrive. The two-day kickoff event was followed by two days of virtual sessions.

 

 

 

 

 

A smiling woman wearing a red life jacket holds up a fish next to a young boy in a wheelchair, also in a red life jacket, at an outdoor park. A fishing rod and picnic tables are visible in the background.Summer Fun at Rochester Rotary Sunshine Camp

This year, HCS welcomed 18 campers to Rochester Rotary Sunshine Camp in Rush for Respite Camp. From fishing and paddle boating to climbing the rock wall, the days were packed with excitement.

That same week, more than 700 friends and family members gathered to experience fellowship and fun activities at Family Night. Guests enjoyed music, carnival games and a visit from the Rochester Amerks Moose as they celebrated community together.

 

 

 

A smiling woman wearing a green headscarf sits at a table with food, attending the Empower HERitage employee resource group kickoff event.ERG Kickoff event at PFLC

Heritage Christian Services held its first Empower HERitage employee resource group at the Pieters Family Life Center. ERGs are employee-led communities that provide opportunities for people with shared experiences to come together, celebrate diversity, foster professional growth and create lasting impact. Members of the group encouraged one another by sharing personal experiences and exploring ways to strengthen self-advocacy in the workplace and beyond.

 

Heritage Hero

A large group of smiling people wearing matching blue Team Addie shirts pose together outdoors at a fundraising event. Some participants are crouching in front while others stand behind. Trees and a path are visible in the background.

Heritage Christian Services hosted the Heritage Hero Run + Stroll + Roll on Saturday, Sept. 27, at the new location of Ontario Beach Park. Runners enjoyed the triple-loop course, and walkers and families took in the scenic location during a day of fun and community spirit. Cristina Dermody, a member of the fundraising group Team Addie, participated in the event and has a deep connection to our agency. “Heritage Christian Services is an organization you can lean on. It makes such a difference just knowing people are there for our family that I can reach out to when we need support,” she said. Because of the generosity and dedication of the Heritage Christian community, we raised over $90,000.

Many thanks to all of the sponsors that helped make this event possible, including:

Logos of Toyota, Hoselton Auto Mall, and Wegmans are arranged together on a white background. The Toyota logo is red and white, Hoselton has blue and red text, and Wegmans is in black script.

 

 

 

 

 

 

 

Three men stand on a golf green with clubs, engaged in conversation on a sunny day. They are dressed in golf attire and appear relaxed, with trees and a grassy field in the background.35th Annual Golf Classic

Business professionals and community members gathered at Monroe Golf Club for the Heritage Christian Services Golf Classic, presented by Lawley. We raised over $188,000, which will make a meaningful impact in the lives of people who choose our services and the dedicated staff members who support them.

 

 

 

 

Thank you to all of the sponsors that helped make this event possible, including:

 

Logos for KeyBank (200 years), Lawley Insurance Employee Benefits, and Taylor The Builders are displayed vertically.

 

 

 

 

 

 

 

 

 

 

 

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SELF-ADVOCATES: Changing Communities Together

A person with short hair, wearing a dark button-up shirt and pants, sitting and smiling in a blue wheelchair outdoors in front of a brick building and shrubbery.When Ryan Knorr looked around at the supports available to him, he realized day habilitation wasn’t the right fit. Instead, he advocated for a community habilitation plan that better supports his priorities, including his nine-year commitment to volunteering as a donor ambassador with the American Red Cross of Western New York.

That spirit is at the heart of self-advocacy: having the confidence and tools to speak up, make choices and shape one’s own life, even when it’s hard. For people with intellectual and developmental disabilities, it can mean standing up for one’s rights, questioning the status quo and taking the initiative to engage in leadership roles in ways big and small. Allies — staff members, family, friends or community members — play an important role by listening, encouraging and walking alongside self-advocates.

Heritage Christian Services partners with the Self-Advocacy Association of New York State to ensure that people have opportunities to learn, connect and lead.

At one recent session at the Pieters Family Life Center, a panel of self-advocates encouraged others to get involved. Ryan attended and spoke about the importance of having options for transportation. Navigating public transit services highlights how systems can open doors.

Mara Wright, another strong self-advocate, lives independently and is an active member of the HCS CARE Committee, a self-advocacy group based in Buffalo. She shares knowledge with advocacy groups, works two jobs and enjoys encouraging her peers. With support from a nurse, Mara sets weekly goals to gain independence, from using Buffalo’s Paratransit to managing her own appointments. “There, I did it!” she said enthusiastically when explaining how she has embraced advocating for herself.

Sherry Gricar, a faith community inclusion specialist, said the CARE Committee, a group of people who mainly live in residential homes supported by HCS, meets once a month to talk about community concerns. “This group,” she said, “they’re big encouragers of each other and sharing their experiences. It’s cool to hear them problem-solving together.”

“Self-advocates are building the courage and skills to speak up for themselves and others,” said Maureen Phillips, director of advocacy supports and community resources. “As people grow in that role, they not only shape their own lives but help create communities that welcome everyone.”

Through this partnership, self-advocates like Ryan and Mara are finding new ways to grow. Their voices help shape inclusive communities and ensure that support reflects each person’s goals and choices.

Find Out More

For more information, visit HeritageChristianServices.org/fair. To learn more about the Self- Advocacy Association of New York State, visit sanys.org.

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NATIONAL EFFORT CONTINUES FOR RECOGNITION OF DSPS

National advocacy for direct support professionals is pressing forward, with ongoing efforts to secure federal recognition for them. The outcome could directly shape wages, benefits and the long-overdue recognition these workers deserve.

Joe Macbeth, president and C.E.O. of the National Alliance for Direct Support Professionals, is a leading advocate for establishing a federal Standard Occupational Classification for direct support professionals. This is a critical step in the continued work for fair wages, benefits and recognition for direct care workers.

Although the U.S. House of Representatives did not pass the recent Recognizing the Role of Direct Support Professionals Act, there is still work to do.

“We are hopeful that our advocacy efforts will be recognized and direct support professional will become an official job title and classification,” Macbeth said.

More than 10,000 people weighed in during a recent review process, and the Bureau of Labor Statistics is now considering new occupational categories, a rare opportunity that comes only once every eight to 10 years.

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THE CONTINUED PURSUIT OF QUALITY

A group of people stand together smiling in the Heritage Christian Services office lobby. The Heritage logo is on the wall behind them. A computer and desk are visible in the foreground.Heritage Christian recently received Compass accreditation for the 24th year in a row, affirming our long-standing commitment to the highest standards of care and individual protections. Compliance remains essential, and meeting every benchmark is a responsibility taken seriously. At the same time, quality extends beyond just the basic requirements. It shows up in safe environments, meaningful relationships and the everyday experiences of people and families who choose our services.

Vicki Reina, vice president of quality advancement, notes that this work includes strengthening communication with staff members so everyone understands their role in providing quality services.

“Knowledge is power,” Vicki said, “and quality begins with understanding. It’s important that we teach, talk about and show what quality looks like. That way, people can recognize it when it’s there and when it’s not. Real quality grows in places where people work together, stay curious, ask questions and keep improving.”

Families have a crucial role in our quality framework. Their feedback helps us highlight areas that are essential to the best interactions. The individual and family survey, completed in October, is one way those voices are shaping decisions.

Meaningful connections remind us that quality is about more than policies — it’s about people. It begins with compassion, listening without agenda and honoring each person’s heart and lived experience.

The Compass validation team saw that quality is built into everyday practice at HCS. They highlighted our smart use of technology, fresh approaches to improvement, welcoming onboarding process and the sense of consistency and inclusion that runs throughout the organization.

This year’s renewal came with a reflection of our strong systems and our ongoing commitment to learning, growing and providing the best possible support.

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AWARDS & RECOGNITIONS

A woman with long, light brown hair smiles at the camera. She is wearing a dark patterned top, earrings, and is photographed against a plain white background.Joanie Parker Honored

After a 29-year career, Joanie Parker retired as vice president of education, employment and Finger Lakes day services. Joanie received the Ally Award at this year’s Women of Color Summit and is a 2025 ICON Honors recipient.

 

 

 

A middle-aged man with short dark hair, wearing a black suit, white shirt, and striped tie, smiling against a plain white background.Mark Zawacki Honored

Mark Zawacki, executive director of the Heritage Christian Services Foundation, was named the Robert A. Clinger Outstanding Fundraising Professional by the Genesee Valley Chapter of the Association of Fundraising professionals. Mark’s contributions are many, including his pivotal role in the success of the $10.1 million Homes with Heart campaign.

 

 

A blue circular badge with a city skyline silhouette, large white and green text reading “Top 100 Greater Rochester Chamber,” and partnership credits to KPMG LLP and ESL Federal Credit Union.HCS in Chamber’s Top 100

Heritage Christian Services was again named to the Greater Rochester Chamber Top 100 list, a yearly honor given to companies in the area that have a profound impact on the region’s economic vitality and the lives of thousands of people.

 

 

Colorful silhouettes of women raising their arms next to text: Business Journal 2025 Elevating Women: Companies Leading the Way.Expressive Beginnings Honored with Elevating Women Award

Expressive Beginnings Child Care was named a 2025 Elevating Women honoree by the Rochester Business Journal. The recognition highlights organizations in the Rochester region that actively support and empower women through documented results and innovative practices. Expressive Beginnings stood out for its commitment to creating opportunities, elevating women’s voices and investing in their growth.

A group of twelve people, dressed in business and semi-formal attire, stand together smiling on a stage with colorful curtains in the background. One woman in the front holds a glass award.Marisa Geitner Awarded for Inclusive Leadership

Marisa Geitner has been named the Greater Rochester Chamber Inclusive Leadership Award recipient. This award is presented annually to a leader in the Rochester region whose work exemplifies a deep and lasting commitment to fostering belonging across diverse backgrounds. In addition, the Rochester Business Journal has named Marisa to its 2025 Power List for Health Care, which honors efforts to improve the health of the Rochester community.

 

 

 

 

A middle-aged man with gray hair, glasses, and a short beard is wearing a dark suit, light blue shirt, and dark tie, posing against a plain light gray background and smiling slightly.Terry Wihlen is the new vice president of clinical and Finger Lakes residential services. With experience across major health systems and a personal family connection to Heritage Christian, he is dedicate to advancing inclusion, dignity and meaningful outcomes.

 

 

 

 

 

A man with short dark hair, light eyes, and light skin is smiling slightly. He is wearing a checked shirt and a patterned jacket, with a dark, blurred background behind him.Chris McConnell has joined Heritage Christian Services as vice president of education, employment and Finger Lakes day services. His work is inspired by his son with intellectual disabilities, grounding his commitment to inclusion and advocacy.

 

 

 

 

A woman with straight dark brown hair, arched eyebrows, and a bright smile poses in front of a light blue background.The National Human Resources Association has selected Lori Florack as its Human Resources Executive of the Year. Florack, a member of the HCS board of directors, is executive vice president and chief human resources officer at Excellus BlueCross BlueShield.

 

 

 

 

A woman with long, wavy brown hair and blue eyes smiles at the camera. She is wearing a dark top and is posed in front of a plain, dark background.Danielle Pierleoni, legacy and leadership giving manager, has been named to the Rochester Business Journal’s Forty Under 40 list. Danielle contributed to the Homes with Heart campaign success and has built strong relationships with our donors, re-energizing the HCS planned giving program.

 

 

 

A smiling woman with gray, shoulder-length hair and glasses is wearing a black top. She is standing indoors in front of a marble wall with brown, gold, and white tones.Michelle Kenville, director of quality advancement, has been  honored with the Monroe County Hispanic Heritage Award. She was awarded for her commitment and contributions to strengthening our shared values of inclusion, diversity, equity and access.

 

 

 

 

A woman with wavy brown hair, wearing sunglasses, a purple top, and a necklace, smiles in front of green foliage. She has a red flower in her hair.Sarah Campbell, community services coordinator, also works at Arc GLOW, where she was honored as direct support professional of the year at the Self-Advocacy Association of New York State Western Region Self-Advocacy Conference.

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REMEMBERING THOSE WE’VE LOST

A woman with short red hair sits at a wooden table, smiling and writing in a notebook. She wears a black shirt and is indoors, with a blurred background featuring yellow flowers.Mimi Dundon was known for sharing her gifts of quick wit, artistry and style. She passed away on Aug. 4 at the age of 69.

 

 

 

 

 

A woman with long brown hair, wearing large sunglasses and a pink patterned top, is smiling outdoors in bright sunlight.Roseanne Maxwell, affectionately known as Rose, had a radiant smile and shared joy and love with everyone she met. She passed away on Aug. 12 at the age of 59.

 

 

 

 

A woman with short brown hair wearing a sleeveless red top sits in a wheelchair outdoors, smiling at the camera. Green grass and trees are visible in the background.Naomi Goldberg, one of the first people to call Goodburlet home, brought joy and light to every room she entered. She passed away Aug. 30 at the age of 64.

 

 

 

 

A person with short brown hair, smiling with closed eyes, wearing a patterned light-colored shirt and a dark hat. The background is softly lit and out of focus.Annie Weber was a compassionate woman with a sharp wit and warm laugh. She passed away on Sept. 1 at the age of 58.

 

 

 

 

 

A person with light-colored hair and a patterned shirt is making an expressive face, with one eye closed and lips parted. The background is blurred with white flowers visible.Catherine Cecilia O’Brien, affectionately known as Cece, loved learning and radiated kindness and joy. She passed away on Sept. 23 at the age of 63.

 

 

 

 

A person wearing a dark hat and a maroon shirt smiles broadly at the camera in a banquet setting, with tables and dishes visible in the background.Kenny Howlett was a man of faith who built strong connections with people. strong connections with those around him. He passed away Oct. 21 at the age of 49.

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MEMORIALS & HONORARIUMS

Often, people will make a donation in memory of a loved one who has passed away. The agency sends the bereaved family a note of sympathy and informs them of the gift, without disclosing the amount. People also mark joyous occasions – like birthdays, anniversaries and weddings – by donating in honor of a friend or family member.

Questions? Email [email protected].

GIFTS OF SUPPORT

Many thanks to the Genesee Valley Regional Market Authority for supporting agricultural education at Springdale Farm, operated by Heritage Christian Services and owned by Monroe County Parks.Seal with the words Genesee Valley Regional Market Authority 1951 surrounding a blue map divided into county-like sections inside a gold-ringed white circle.

The Children’s Guild Foundation has our gratitude for supporting our Club Adventure respite program in Tonawanda.

The Childrens Guild Foundation logo with a yellow sunburst graphic and the tagline: Purpose and Passion for Children with Special Needs.

 

 

 

We are humbled by the generosity shown by the following contributors who have provided support of enabling people to stay in their homes throughout their lives with safety, comfort and dignity.

Logos for KeyBank with a red 200 years emblem, JOK Curatolo Foundation with a tree design, and The Marilyn Lichtman Foundation with a silhouette and website URL.

 

 

 

 

 

 

The Charles J. & Burton S. August Family Foundation generously provided support as we work to replace our therapeutic pool at the Pieters Family Life Center.

Our heartfelt thanks to the Walter Hubbell Employment Services Fund and the Rochester Red Wings, whose support across 12 years has contributed $385,000 for the Employment Alliance.

Heritage Christian Stables extends heartfelt thanks to Camp Smile, the Odd Fellow & Rebekah Benefit Fund and Wegmans for their generous support.

We thank The Chapel at CrossPoint for supporting International Ministries and our mission trips to Guatemala.

Orange logo with four arrows pointing outward from a central point, next to the lowercase orange text the chapel on a white background.

 

 

 

 

Eleversity, the education and training division serving businesses around the state, thanks the following organizations for helping promote career development and equity through the ColoRISE Lunch and Learn series, Empower to Lead program and Women of Color Summit.

Logos of Excellus BlueCross BlueShield, Black Giving Collective, ESL, and Nazareth University arranged in a grid on a white background.

 

 

 

 

 

 

 

 

 

 

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TURNING GENEROSITY INTO LEGACY

The Walter Hubbell Home Endowment Fund

A formal portrait of an older man with short white hair, dressed in a dark suit, white shirt, and patterned tie, looking directly at the camera with a neutral expression. The background is dark and blurred.Heritage Christian Services is honored to announce the creation of the Walter Hubbell Home Endowment Fund, established from a generous gift from the Walter Hubbell Employment Services Fund.

This newly-endowed $250,000 fund will ensure that, for generations to come, we can provide financial resources for direct support professionals’ fair and equitable compensation.

By strengthening resources for wages and recognition, the Walter Hubbell Home Endowment Fund, in support of the Walter Hubbell Home in Perinton, affirms the value of talented professionals and reinforces our commitment to attracting and retaining the best caregivers. It is an investment not only in staff members, but also in the people and families who rely on their dedication.

For more information on ways to support our mission, visit HeritageChristianServices.org/donate.

 

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