Branding Forward Home > Blog > Branding Forward A A A By Marisa Geitner As we continue our work to offer the best possible supports for people who choose our services, and foster an environment where staff are rewarded for their highly skilled and compassionate work, we must also seek to evolve our brand. The world is changing, and every part of our brand, from our logo to our motto, needs to evolve with it. I’m sure you heard the news through one of our many communications channels, or if you watched our Facebook livestream last Thursday, that Heritage Christian Services has changed its brand to reflect our renewed commitment to the people within our organization, and their continued health, wellbeing and opportunity. We are Heritage Christian Services, and we are people of possibility. As part of our efforts towards branding forward, we were presented with a unique opportunity. Cam Lewis of the Buffalo Bills chose Heritage Christian Services as part of My Cause My Cleats, a program to help players raise awareness about causes they care about. Lewis even had the opportunity to visit one of our homes in Getzville, learn firsthand what our agency does, and meet people who choose our services. During the Thursday night game last week, Lewis sported customized cleats with a unique design, inspired by the people he met in his time with Heritage Christian. The holiday season is upon us, and 2023 is soon to follow. We are excited to enter the new year with a new look, a renewed sense of purpose and our enduring dedication to the people who choose our services.